Vivek Shraya: Niche

A niche is defined as a cavity, hollow, or recess in a wall. When a work of art is classified as “niche,” the “wall” or the environment in which the art was produced, recedes from view. This photo series brings the wall back into the foreground.

Vivek Shraya (she/her) is an artist whose body of work crosses the boundaries of music, literature, visual art, theatre, TV, film, and fashion. A three-time Canadian Screen Award winner, Vivek is the creator and writer of the new CBC Gem Original Series How to Fail as a Popstar, which had its international premiere at Cannes. She was nominated for the Polaris Music Prize and has collaborated with musical icons Jann Arden, Peaches, and Jully Black. Her best-selling book I’m Afraid of Men was heralded by Vanity Fair as “cultural rocket fuel.” Vivek has been a brand ambassador for MAC Cosmetics and Pantene, a guest host on The Social and CBC’s q, and she is a director on the board of the Tegan and Sara Foundation.